Protect your home’s value—without selling, borrowing, or worrying.

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What if you never had to worry about the market value of your home and safeguard your financial future, all while staying in the home you love? With Value Hold, you insure your equity against market downturns—no loans, no debt, and no monthly payments.

Get more from homeownership,
get more from your future.

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Protect your hard-earned equity.

Your home is your greatest financial asset—and now, you can guard it against loss. Value Hold protects you if the market drops, so you keep what you’ve built, even when life throws a curveball.

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Protection that puts you first.

Value Hold was built with today’s homeowner in mind—simple, fair, and easy to understand. You get clear terms, responsive support, and full control of your upside. We’re here when you need us, and out of the way when you don’t.

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Move forward with peace of mind.

Relocating, downsizing, or facing the unexpected? Value Hold ensures that falling home values won’t hold you back. You keep all the upside—we’ve got the downside covered.

You keep the upside. We protect the downside.

Your financial security is finally within reach.

Why protect your home’s value?

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    Relocate without regret.

    Taking a new job or moving for your family? With Value Hold, you don’t have to worry about selling in a soft market. Lock in your home’s value today and move forward on your terms.

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    Simplify with security.

    Downsizing or planning for retirement? We help make sure your hard-earned equity is protected—so when it’s time to sell, you don’t lose what you’ve built.

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    Protect your care plans.

    If you’re selling to cover medical or long-term care expenses, Value Hold helps make sure a market dip doesn’t stand in the way of the support you deserve.

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    Be ready for life’s curveballs.

    Unexpected changes—like divorce, job loss, or illness—can force a quick sale. Value Hold provides a safety net when the market isn’t on your side.

Example

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How Value Hold Helped Lisa Protect Her Equity

Lisa bought her home in 2023 for $500,000 in a fast-growing suburb. 

At the time, the market was hot, and she felt confident in her investment. But just a few years later, rising interest rates and a flood of new inventory caused local home prices to dip. 

When a family emergency required Lisa to relocate and sell her home, the best offer she received was $440,000—$60,000 below what she paid. 

Fortunately, Lisa had purchased a Value Hold policy when she bought the home. Because her Protected Value was locked in at $500,000, she was eligible for a claim. After applying the standard 20% coinsurance, Lisa received a $48,000 payout from Value Hold. 

That check helped her pay off her mortgage and cover moving expenses—ensuring she could move forward without losing the equity she’d worked so hard to build.

How Value Hold Works

Your home is more than where you live—it’s your greatest asset. Value Hold gives you downside protection, so you can move forward in life without worrying about what the market might do tomorrow.

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    Step 1: Lock in your protected value

    We assess your home’s fair market value via our database (no onsite visit required) and offer coverage based on that amount—no matter when you bought it. If you accept, that becomes your Protected Value. If you later sell for less, Value Hold helps cover the gap.

    Rest Assured. You are covered against loss for the next 10 years.

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    Step 2: Pick Your Payment Option

    No Upfront Cost: We can bill your mortgage company—no payment due at signup.

    Alternative payment methods accepted include monthly payment via credit card or bank account.

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    Step 3: Sell When Life Happens—Confidently

    If you sell below your protected value during the policy term, Value Hold pays you at the closing table, under the benefits of the policy.


    You keep the upside. We protect against the downside.

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